Ioana and Dana founded pastel in 2006, as they were in their final year in University. Their investment capital included 200 euros, a laptop and their desire to build an agency based on enthusiasm and strategical view, combining creativity with functionality. As their name also suggests, Ioana is now a visionary managing partner and Dana a realistic managing partner.

For 5 years, the company grew from zero to hero. The experience began in two and now we are a 15 persons team. From dreams and hope, we now got to 50 clients, out of which many have years of collaboration.

There is only one explanation for this success: good and hard work. There is no such thing as good enough. Everything must be at our best.

Like everyone else, we want to be successful. But, upfront, we want to respect our core values.  Without them, our success would be in vain.

Excellence
We are what we repeatedly do. Excellence, then, is not an act, but a habit.
Aristotle

Vision
Everything you can imagine is real.
Picasso

Passion to create
Give me a museum. I will fill it.
Picasso

Entrepreneurship
Where the spirit does not work with the hand, there is no art.
Da Vinci

Friendship
My friend is the one who brings the best in me.
Ford

Experience is the foundation of the new experiential marketing. Actually, it’s not as complicated as it sounds. Experience refers to the way the brand can personally interact with customers, through multiple touch points. With the raise of social media, the user-generated content and customers becoming more savvy, brands are no longer the unique voice that distributes information about themselves. How can we master all this democratization of the content and how can we still connect with our consumers?

Well, brand experiences are one way, as they integrate information, emotion and senses to take the consumer far beyond marketing claims.

Experiential marketing is simple marketing that revolves around brand experiences, as a key factor to successfully build the corporate strategy.

Because we really believe in experiential marketing, we had developed some editorial projects, where we can share our know-how and passion. Please see: Our editorial projects.

The experience economy, by Pine&Gilmore.
We just love this book, as it is the bible of the experiential marketing. We are so passionate about it, that we sponsored the Romanian publishing, within Publica publishing house. It’s a delightful reading, that we recommend to everyone who wants to really understand what brand experience is and what’s its role in the economic process.
You can find the book on Publica website and also in bookstores across the country.

www.marketingexperiential.ro
There are too many good things to say about experiential marketing. So, beside our website and blog, we needed a new playground. So we had created www.marketingexperiential.ro, a specific website dedicated to this field. We wanted to be a useful resource for you and also an inspirational tool. Here, you can find many articles about brand experiences, both theoretical and practical and, most important, best practices and case studies.
We invite you to visit it and feel the experience of the experience.

www.pastelblog.ro
Our blog is one of our favourite places in the whole wide world. Here you can find news about day-to-day life in the agency, but also about our new clients and projects. Of course, we write about things we like, which are, most of them, related to our communication and advertising fied. It’s a great platform to spend some time, as you may discover useful information about marketing and also fun facts about us.

A good team needs a good leader, motivation, good projects to get involved in, a friendly environment to work in and many others.

For us, people are crucial and we are delighted to have 15 people that we can really count on. They come daily at the office, make their coffee and pour their soul in agency’s life. Maybe they are not perfect, but who is it?  

We are proud of pastel people and we believe that every one of them brings us value and shares our values.