Archive

22 Apr

Posted at 18:20h in by
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AVON Romania   PROJECT NAME AVON Communication   PROJECT DETAILS AVON is one of Romania's most powerful beauty brands. Facing challenges like an aging sales team and unsatisfactory relevance to Generation Z, our partnership with AVON tackles these issues head-on. We've embarked on innovative strategies to attract new, younger representatives. Initiatives include a...

16 Apr

Posted at 20:31h in by
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Autism Voice   PROJECT NAME Autism Institute PROJECT DETAILS pastel and Autism Voice collaborated to raise awareness about autism spectrum disorders through a social experiment at Sun Plaza, Bucharest. Participants, including public figures and mall visitors, engaged in an interactive scenario where they entered a soundproof room and were surprised with...

16 Apr

Posted at 20:29h in by
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Danubius   PROJECT NAME Blue Cash   PROJECT DETAILS The TV campaign aimed for a more direct communication about the BlueCash 50 product, a banking POS terminal featuring a range of advanced and innovative functions. The campaign, titled ’’La botul calului" (Right Under Your Nose), was inspired by the desire to convey...

08 Oct

Posted at 19:14h in by
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Molson Coors GBS   PROJECT NAME Uncovering the ”Hold my beer” culture   PROJECT DETAILS In 2019 business center companies were an important player in the employer market. Molson Coors Global Business Services, just like its competitors, faced increasing difficulties in recruiting and retaining the right people to fill in a...