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AVON Romania   PROJECT NAME AVON Communication   PROJECT DETAILS AVON is one of Romania's most powerful beauty brands. Facing challenges like an aging sales team and unsatisfactory relevance to Generation Z, our partnership with AVON tackles these issues head-on. We've embarked on innovative strategies to attract new, younger representatives. Initiatives include a...

Trust Expert   PROJECT NAME Cabana Bâlea Lac   PROJECT DETAILS Trust Expert aimed to showcase its innovative and sustainable HVAC solutions through its flagship project, the Bâlea Lake Cabin, emphasizing its expertise and versatility under extreme weather conditions. To achieve this, pastel organized a press trip, allowing journalists to directly experience...